Blow Out Your Pipeline With AI

Real estate lenders can do more with less by letting Plum's managed service reactivate dormant relationships and warm up new ones

The real estate lending challenge

With market volatility and changing interest rates, real estate lenders face unique challenges in maintaining consistent loan volume while managing large databases of prospects.

  • Dormant leads from previous rate cycles going untouched
  • Manual follow-up processes that don't scale
  • Difficulty tracking lead engagement across multiple channels
  • Inefficient integration between CRM and loan origination systems
  • Little time to prospect and build real relationships with new contacts

The managed tech solution for lenders built by lenders

Plum originated billions in loan volume using these strategies and has now made them available to leading lenders.

Reactivation

Intelligently re-engage dormant leads and turn them into active prospects with automated workflows.

Prospecting

Identification, outreach, and relationship building with high-value new potential customers

Systems Integration

Seamlessly connect with your existing CRM, LOS, and other critical business systems.

New Customer Acquisition Channels

Improve response rates with customers by making your communication multi-channel.

Enrichment

Automatically enhance prospect data with additional insights and contact information for better targeting.

Document Extraction

Intelligently extract and organize critical data points from documents and communications.

"I never had a reason to bring my personal contacts to our company CRM until now."
Private Lender
Boutique Brokerage Owner, Originator With Top 5 National Private Lender

Seamless integrations with your existing stack

Plum Infinity connects with your entire stack seamlessly with no integration work by your IT team

Salesforce

HubSpot

Gmail

Outlook

Dynamics

Box

SendGrid

RingCentral

Ready to transform your real estate lending operations?