PLUM focuses on the El Paso market, due to its optimal location for cross-border manufacturing and trade. El Paso is also a transportation network and premier shipping center status for the southwestern U.S. It has a stable military and government presence, as well as a diversified, youthful workforce.
All of these factors contribute to the increasing demand for commercial real estate in the MSA. It explains why El Paso has earned national recognition from institutional investors and large industrial users, such as Amazon.